PramBag Autumn newsletter

Hey friends and supporters of PramBag!

The last two months have been exciting for our company. After several feedback sessions with our focus group of young and active parents, we unveiled one of our prototypes at the Summer of Startups accelerator's Demo Day.


The demo day is a yearly event at Startup Sauna, Finland attended by around thousand attendees from the Nordic startup ecosystem. It was a memorable day and we want to thank all visitors to our demo booth for their honest and useful response. Days like these keep us working harder and makes it worth the effort. 

Here's 5 quick updates for you:

New prototype demo


After a few iterations of prototypes in the summer, we showcased the final one at Demo Day. The aim was to demonstrate the smooth and easy foldability of the stroller into baby-carrying backpack in less than 10 seconds. In the end, we are incredibly proud that we exceeded our goal by reducing the transition time to less than 5 seconds. Talk about ease of use!


Contact us if you want a private demo in the Aalto Design Factory (Betonimiehenkuja 5C Espoo, Finland).

From Customer feedback to product design

Our approach has been to start with the customer experience and work backwards to the technology. For this, we organised several individual feedback sessions with young parents and test days. This helped us create a vision for PramBag that combines beautiful aesthetics and new functionality with fantastic ergonomics. 

blog prototype 2.png

We are about to start the next round this week. 

Our identity

We are introducing our logo and identity family that reflects our target customer and how they would use our product. Now we need your feedback. Tweet us what you feel. 


We are now everywhere (online). Well, almost.  

You can now find us at more places on this thing called the internet. Our website is live. We are also on Facebook where we will be posting cool stuff about our product and team. Come follow our journey!



We need connections to the baby prams and stroller industry

We are actively looking to meet experienced individuals in the baby stroller industry. If you know of anyone who we can benefit from talking to, we'd love for you to connect us.

P.S: Some cool announcements coming up later this week. Stay tuned for more!